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Travel trade

A product worth
putting in front of
your clients.

Golf East Anglia exists to package England's most undermarketed golf destination properly — and we have built the product to work through the travel trade. If you represent clients who travel for golf, we want to be part of your UK programme.

At a glance
Competitive
Commission — details on application
48 hours
Trade enquiry response time
Full protection
We never approach agent clients directly
GBP · USD · EUR · AUD
Quote in your clients' currency
4 guests minimum
No maximum group size
Client protection commitment: We will never approach, market to, or solicit business directly from clients introduced by a travel agent or operator partner. Your client relationships are yours. That is not a policy we review — it is a founding commitment.
The proposition

A genuine specialist product in an underserviced region.

Norfolk and Suffolk represent one of England's most significant and least exploited golf travel opportunities. Two World and GB&I Top 100 courses. Two Royal clubs. Four Suffolk courses in the NCG England Top 100. Links turf on the east coast that competes with anything in the country. And until very recently, no specialist operator packaging it properly for the international visitor.

Golf East Anglia fills that gap. We have built the product — the itineraries, the course relationships, the logistical knowledge, and the booking infrastructure — to deliver a premium East Anglia golf programme that you can confidently put in front of your clients. We handle everything from tee time to tide table. You handle the client relationship.

The opportunity

Two counties. Almost entirely unknown to the international visitor.

Royal West Norfolk at Brancaster is ranked in the world's top 100. Hunstanton is a championship links compared by serious golfers to the great west coast Scottish courses. Royal Cromer has welcomed visitors since 1888. Aldeburgh and Thorpeness are heathland classics praised by Bernard Darwin.

These courses are within 2.5 hours of London by road and 90 minutes by train from Liverpool Street. Stansted Airport is 60 miles from the Suffolk Heritage Coast. The infrastructure is straightforward. The gap in the market is real.

What we offer the trade
01

Flexible itinerary framework

Four itinerary templates — 3, 5, 7 and 10 nights — designed to be adapted. Every itinerary is adjusted to your clients' preferences, group size, and budget. We can work from your brief or propose from ours.

02

All logistics managed

Course access, tee times, tide scheduling at Brancaster, accommodation, and on-call support throughout the stay. Complex courses like Royal West Norfolk — foursomes only, no August, no weekends, tidal road — are managed as standard. We handle what catches independent bookers out.

03

Competitive commission

Commission terms are confirmed on application and structured to work properly for the trade. We discuss terms directly, on enquiry. We do not publish rates because we apply them thoughtfully by partner, not by formula.

04

Multi-currency quoting

We quote in GBP, USD, EUR or AUD — whichever is right for your client base. International visitors from the US, Australia, Europe and Asia are our core market alongside UK golfers. Our pricing and communication is built for this.

05

Supporting materials

On request, we provide course fact sheets, regional overviews, and itinerary summaries suitable for client presentation. We can work to your house style on materials — ask us what you need.

06

Dedicated trade response

Trade enquiries receive a dedicated response within 48 hours — not a generic form reply, but a considered proposal from a specialist. If you need a turnaround faster than that for a specific enquiry, call us directly.

The product

Four itinerary structures. Built to be customised.

Our four core itinerary frameworks cover the full range of what a visiting golfer might want from East Anglia. Each is a starting point, not a fixed product. Group size, specific course preferences, budget point, accommodation level, and pace are all variables we adjust around each enquiry.

Discovery courses — a newly added tier of excellent-value Norfolk and Suffolk courses — can be incorporated into any itinerary to extend stays, reduce cost, or add variety for mixed-ability groups.

We also offer two signature experiences as add-ons to any itinerary: a PGA professional session built around the specific courses being played, and a visit to Royal Worlington & Newmarket — widely regarded as the finest nine-hole course in the world.

3 nights
The Long Weekend — Norfolk or Suffolk edition · 3 rounds · from £895pp
5 nights
The County Tour — one county in full · 4–5 rounds · from £1,450pp
7 nights
The Two Counties — signature journey · 6 rounds · from £2,195pp
10 nights
The Grand Tour — both counties complete · 8+ rounds · from £3,495pp
Min. group
4 guests
Currencies
GBP · USD · EUR · AUD
Includes
All tee times, accommodation, green fees, on-call support
Bespoke
Always — every itinerary built to group
Client protection

Your clients remain your clients. Always.

We understand that the willingness to introduce a client to a specialist supplier rests entirely on trust that the supplier will not use that introduction to build a direct relationship. This is one of the oldest problems in the travel trade, and it is one we take seriously.

Our commitment is explicit and unconditional: we will never approach, market to, retain contact with, or solicit future business from any client introduced through a travel agent or operator partner — whether by email, phone, or any other channel.

Our commercial interest is in being a reliable and valued part of your supply chain for the long term. A repeat booking that comes through you is worth more to us than a direct booking that poisons the relationship that made it possible.

No direct marketing to introduced clients — ever, under any circumstances.
No retention of client contact details for any purpose beyond fulfilling the booking made through you.
No follow-up solicitation — post-trip emails, newsletters, offers, or any other outbound communication to your clients.
Repeat bookings flow through you — if a client contacts us directly for a repeat trip, we refer them back to the originating agent.
Transparent pricing — your clients will never be quoted a lower rate by going direct to us than the rate you present to them.
Trade enquiry
Trade enquiry form
Trade enquiries receive a personal response within 48 hours.
You can also reach us directly at trade@golfeastanglia.com